The Green Wave is stepping into a new NIL era with in-house operations and a $3.5M boost, setting the tone for a bold 2025 ...

Ohio State’s breakout wide receiver partners with Mark Wahlberg Auto Group, adding fuel to an NIL portfolio already worth ...

Seems like all we've heard about since the NCAA ruled that athletes could make money is this basketball player has an NIL ...

A new state law protects Tennessee universities from antitrust lawsuits by athletes unhappy with player-pay rules coming to ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

Bill Paulos, the head of UNLV’s name, image and likeness collective, talks to the Review-Journal about NIL and its importance ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

It may have been a surprise to some when highly regarded offensive lineman Jackson Cantwell committed to Miami instead of ...

The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power shift in college sports.

OKLAHOMA CITY (AP) — NiJaree Canady smiled broadly as she held up a gaudy championship belt with the Big 12 logo in the ...

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.