NBC News reports that TikTok has boosted advertisements for Lemon8, an application also owned by ByteDance, in recent days. Rival social-media apps and websites such as Instagram, YouTube, and Snapchat are expected to increase their user base in the wake of a possible ban.

The high-profile names who could potentially buy TikTok following the Supreme Court's decision to uphold the law banning the platform in the US.

Justice Brett Kavanaugh brought up past examples of the U.S. blocking broadcasting companies from having ties to foreign governments and brought up the government’s concerns about TikTok collecting data on U.S. users, which he said “seems like a huge concern for the future of the country.”