Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Gupta began his career as a journalist, joined Star India in 2010, rose to Head of Sports at Disney & Star in 2020, and was ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Jaspreet Bindra explores how AI is driving the shift to Zero Search Marketing, where brands predict consumer needs before ...

The agenda focused on how brands in India are adapting to shifting consumer expectations, technological change, and evolving ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...

Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four ...

In 2025, digital advertising is projected to grow by 12% to ₹728 billion ($8.4 billion), while traditional media will see a ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...