James "Jimmy" Donaldson, known as MrBeast on YouTube, made an offhand comment to X this week, saying he'd buy TikTok so it doesn't get banned.

NBC News reports that TikTok has boosted advertisements for Lemon8, an application also owned by ByteDance, in recent days. Rival social-media apps and websites such as Instagram, YouTube, and Snapchat are expected to increase their user base in the wake of a possible ban.

The Supreme Court ruled on Friday, Jan. 17, to uphold a law that would ban the app for the 170 million people who use the app in the U.S. The ruling lines up with decisions other courts have made and sets up the ban to go into effect on Sunday, Jan. 19.

At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users. (For comparison, the U.S. currently has over 170 million TikTok users.) Following military clashes along the disputed border between India and China,

Once the law goes into effect Sunday, TikTok will not be available to download in app stores. Should the app go dark Sunday, users have the ability to download their favorite content — both photos and videos — before the ban takes place.

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.

The platform is in need of saving in the United States, where approximately 170 million people have TikTok accounts. On Friday, the U.S. Supreme Court upheld a federal law that will ban the platform on Jan. 19 unless TikTok’s China-based owner ByteDance divests its U.S. operations.

A law that could ban TikTok in the U.S. is set to take effect on Jan. 19. Here's what that would mean for users of the social media platform.

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

Unless TikTok’s China-based parent company, ByteDance, sells the app into new ownership, TikTok will be removed from Apple and Google app stores on Sunday, Jan. 19, reports CNN. The app will still be accessible on phones that have it previously downloaded, but it will not be able to update.

With the TikTok ban approaching, users are seeking alternatives. There are three obvious platforms to migrate to: Red Note, Instagram Reels and YouTube Shorts. But do they compare?