At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...

Shares in Coinbase ( COIN) were down in pre-market trading, extending a 7% slide from the previous session, after the US cryptocurrency exchange revealed it had been the target of a cyberattack in ...

After YouTube raised its monthly subscription rate last year, online cable alternatives are now competing to offer the best ...

The days of passive ad breaks while binge-watching your favourite Netflix series may soon be over, with the streaming giant set to roll out a new advertising model powered by generative AI. The new ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Amy Reinhard, Netflix’s President of Advertising, took the stage at the streaming company's third Upfront at the Perelman ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

If you thought ad breaks during your favorite Netflix shows were annoying now, wait — they’re about to get a lot more ...

Currently it’s been relatively easy to ignore or move on from ads on Netflix. This update sounds like it will be a lot more invasive and far more difficult to ignore. It may even be more difficult to ...

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

Netflix stock trades near all-time highs and there could be more excitement for shareholders with ad-supported plan growth ...