HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.

The Democratic party is looking inward to find new leadership, a winning message to voters, and answers for how to turn ...

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

"This ugly deathtrap house might've just become humanity's global HQ." HBO has debuted the full official trailer for ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

Whether you are a fan of space exploration history or of the game on which the series is based, "The Last of Us" has just ...

For one, they have both seasons of his TBS travel show, Conan Without Borders. Then, once you’ve finished those 13 episodes, you can switch over to his follow-up travel show, Conan O’Brien Must Go, ...

Show lovers were already completely destroyed after Joel died earlier this season (even if it had been foretold by the video games the show is based on) just after Ellie trust in Joel is shattered ...

In this Sunday edition of BI Today, we're talking about what's at stake for consumers and retailers in the face of Trump's ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...