The sales shelves are stacked, the discounts are deep, and there’s no better time to finally tick off a wishlist title.

"Our job is not to turn a consumer upside down, shake them, and see how much change comes out of their pockets." ...

In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, ...

Sony veteran Shuhei Yoshida has defended the rising costs of games, as he supports the idea of variable pricing.

The price of gaming has gone up and will likely go up in the future, and many aren't happy about it. However, Shuhei Yoshida and others see it a different way.

Sony faces a $685M tariff impact, potentially raising PS5 prices. Explore how this could affect gamers and PlayStation’s ...

A prominent games retailer explains the unique Switch 2 pre-order situation in Australia ahead of midnight launches across ...

During the call accompanying Sony's latest financial results, the company noted it was considering raising prices on some ...

Sony recently held its earnings call with investors, where the electronics giant announced its financial forecast for the ...

Gamers have felt the impact of Trump’s tariffs as Microsoft has already raised prices of its Xbox consoles by more than 20%.

A new price hike could come for the PlayStation 5. Sony is looking to adjust the price due to concerns about the recent tariffs.

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...