Former PlayStation exec Shuhei Yoshida defends rising game prices (potentially £100+ for GTA 6), citing the value compared to other entertainment, despite free-to-play competition.

The sales shelves are stacked, the discounts are deep, and there’s no better time to finally tick off a wishlist title.

"Our job is not to turn a consumer upside down, shake them, and see how much change comes out of their pockets." ...

In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, ...

Sony veteran Shuhei Yoshida has defended the rising costs of games, as he supports the idea of variable pricing.