TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.

The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening ...

U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.

Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.

Embracing this change We’ve got to let go of the way many of us have been developing strategy. In many organizations, I’ve noticed a growing reliance on “just follow the data” approaches ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...