Too many organizations treat CX as a function, not a culture, leaving growth, loyalty and employee alignment on the table.

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes.

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their contact centers.

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data ...

Table of Contents What a Unified Customer Experience Looks Like Shared Incentives Consistent Messaging and Language Customer-Centric Milestones When Alignment Improves Customer Experience How ...