Believe it — Season 4 of Ted Lasso has officially begun production, Apple TV+ announced this week. That’s right, Coach Lasso, the show’s beloved mustachioed and mild-mannered namesake, who helped guide audiences through a global pandemic with optimism and humanity, is back on the football pitch.

Ted Lasso will return with a fourth season on Apple TV+, and the show needs to meet priorities for its story and characters to win over audiences.

Filming has kicked off on the long-awaited fourth season of Apple TV+’s hit Emmy award-winning series “Ted Lasso.”